The global mouthwash market is expected to display higher growth rate over the forecast period. The market is subject to witness a substantial growth due to the increasing awareness about oral hygiene and rising prevalence of dental caries. The rise number of initiatives undertaken by local governmental and private bodies to promote dental hygiene across the globe is expected to fuel the growth of the market over the forecast period. Globally, market is predicted to generate massive revenue over next seven years, providing numerous opportunities for market players to invest for research and development in the mouthwash market.
Other factors responsible for market growth, in the recent years, are increasing awareness in regards to dental hygiene, and increasing demand for novel oral products to maintain proper oral hygiene. Additionally, growing popularity of cosmetic dental treatment among general population in both developed and developing economies across the globe is anticipated to drive market expansion in upcoming years.
Cosmetic dental treatment involving mouthwash allows improvements in esthetics, and provides fresh breath. Such factors are critical in influencing market growth during the forecast period. Increasing application of the cosmetic whitening products such as mouthwash to improve dental esthetics is considered as one of the critical factors driving demand of the mouthwash products. Increasing prevalence of dental caries is leading to soaring demand of mouthwash products, in the recent years.
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Increasing geriatric population in both developed and developing economies across the globe is expected to amplify market growth, in the years to come. Geriatric population is prone towards dental diseases due to weakened immunity. Additionally, easy availability of dental products and lowered prices are some of the key factors complementing market growth in the last couple of years. Changing food preference among younger population is also positively affecting the growth of the market. Recent technological advancement in the healthcare sector is introduction of innovative products in the market, thus augmenting overall market value of mouthwash products.
The market is broadly categorized into two major segments based on the product type such as natural antiseptic mouthwash and fluoride antiseptic mouthwash. The natural antiseptic mouthwash is considered as one of the fastest growing segment in the mouthwash market with substantial revenue generation in the last few years.
The market is divided by region as North America, Europe, Asia-Pacific, Latin America and Africa. North America has shown major growth in recent years owing to the rise in implementation of latest technologies in the oral care industry, increase in the number of research & development activities, increase in the per capita income, recent technological advancement in oral care products and existence of well-established pharmaceutical sector in the region.
Asia-Pacific region is predicted to hold major market share in the mouthwash market with massive growth in forecast period. Countries such as India, China and Singapore are leading the Asia-Pacific market with ever-growing population, and increasing awareness about dental hygiene, rising prevalence of oral diseases and significant investment by leading industry players considering potential growth opportunities in the region.
The key players in the mouthwash market are Church & Dwight Co., Johnson & Johnson Services, Inc., Hawley & Hazel (BVI) Co., Ltd., The Colgate-Palmolive Co., Reckitt Benckiser Group plc, Procter & Gamble Co., GlaxoSmithKline plc, Lion Co., Amway Co., Dr. Harold Katz LLC, Caldwell Consumer Health LLC, Weleda, Inc., and Dendron Ltd.
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