Global polyvinylpyrrolidone market is anticipated to expand at a significant CAGR in the upcoming period as the scope, product types, and its applications are increasing across the globe. Polyvinylpyrrolidone (PVP), also termed as “Polyvidone” or “Povidone”, is a water-soluble polymer produced from the monomer N-vinylpyrrolidone. The factors that propel the growth of the market include increasing use of the polymer in brew beverages as a preservative extensively used in manufacturing oral liquids, particles, tablets, capsules, injections and sterilization disinfectant, increasing use of products, and increasing application scope of the polymer in numerous non-alcoholic drinks including, fruit juices, and tea drinks.
On the other hand, there are factors that may hamper the growth of the market including volatility in the accessibility of raw materials and their charges. The market could be explored by product type, application, and geography. The market could be explored by product type as Pharma Grade, Food Grade, and Industrial Grade.
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The key applications that could be explored in this market include Food & Beverage, Pharmaceutical, Adhesives, Cosmetics, and Others. The “Pharmaceutical” segment led the market in 2015 and will continue to lead in the forecast period. The key factors that could be attributed to the growth of market include rising demand for polyvinylpyrrolidone in the pharmaceutical application as a drug cosolvent, solubilizer, dispersion stabilizer, and sterilization disinfectant. Pharmaceutical segment is followed by Food and Beverage segment due to increasing use of polyvinylpyrrolidone in the food and beverage industry.
North America accounted for the major share of the polyvinylpyrrolidone market in 2017 and will continue to lead in the forecast period. The factors that could be attributed to the growth include established healthcare segment in the region, the occurrence of the key pharmaceutical industry. North America is followed by the Asia-Pacific and European region owing to rapidly increasing end-user industries comprising cosmetics, agrochemical and pharmaceutical, growing industrial sector, changing consumer lifestyle, increasing construction activities in emerging countries such as China and India.
Some of the key players that fuel the growth of the polyvinylpyrrolidone market comprise Bohai Nky Pharmaceuticals, Ashland, BASF, Zhangzhou Huff Chemical, Nanhang Industrial, Shanghai Yoking Water Soluble Material Tech Co., Ltd, Hangzhou Motto Science Technology Co. Ltd, Huangshan Bonsun Pharmaceuticals and Shanghai Qifuqing Material Technology Co., Ltd. The leading companies are taking up partnerships, mergers and acquisitions, and joint ventures in order to boost the inorganic growth of the industry.
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